Augustine Fou MORE FROM FORBES Marketers, Be Prepared For Severe Pushback When You Do This By Dr. MORE FROM FORBES Digital Marketing's Last Decade Is Digital Marketing's Lost Decade By Dr. Perhaps you won’t ever get that money back but you should certainly try to avoid wasting even more money on it going forward. Are you going to be the next silly buyer that bought the next invisible sculpture (billions of digital ads from programmatic exchanges)? I hope not. When will you stop convincing yourself that you paid for digital ads, when all the evidence and your own common sense tells you they were invisible statues sold by (con) artists. Reichenbach says, that thousands of ghost stories will now receive a natural explanation from. In the years since 2012-13, when programmatic seriously took off, the red bars in the chart above show the growing disparity between reality (humans consuming media) and the invisible statue (invisible ads sold by the trillions through programmatic exchanges). Spurious gold one dollar pieces are in circula- tion. They were afraid to speak up about it perhaps they were even the ones that convinced him to buy the invisible garments in the first place. But everyone in the emperor’s inner circle continued to praise the beautiful, invisible clothes, despite the fact that some of them could also see there was nothing there. Every commoner (ones with common sense) could plainly see the emperor prancing around without clothes. Perhaps another childhood story is appropriate here - the one about the emperor without clothes. However, the buyer is “thought to be an art collector from Milan.Most ads are shown to bots, not humans Augustine Fou The name of the buyer has not yet been released publicly, said Yahoo News. The piece does not need “artificial lighting and climate control,” Garau said via The New York Post. “Io Sono” must be exhibited in a private house with a five-foot by five-foot space free from any obstructions, the artist instructed per ArtNet.Thousands of paying visitors turned up at a. The buyer will receive a certificate of authenticity, validating the existence of the sculpture and instructions for its installation, said ArtNet: CNN In 1958, artist Yves Klein famously opened an exhibition called The Void, which saw him place a large cabinet in an otherwise empty room. The auction house estimated the value of the piece to be between $7k and $11k, per The New York Post. After a “ hard-fought” auction, the piece sold for $18,300, said ArtNet and Yahoo News. How do you sell an invisible sculpture?Īrt-Rite Auction House in Milan handled the sale of the artwork. My fantasy, trained for a lifetime to feel differently the existing around me, allows me to ‘see’ what apparently does not exist,” Garau said per Yahoo News. “Rather than invisible sculptures, I would define them as immaterial sculptures. “It is a work that asks you to activate the power of the imagination, a power that anyone has, even those who don’t believe they have it,” Garau said per ArtNet.Ī post shared by Salvatore Garau This week, Garau installed “ Afrodite Piange” outside the New York Stock Exchange, marked by an empty white circle, says ArtNet and The New York Post.The piece is marked by a square of tape on a cobblestone street. In February, he installed an invisible sculpture titled “ Buddha in contemplations” in Milan, said ArtNet. This piece is Garau’s third invisible masterpiece this year. “The vacuum is nothing more than a space full of energy, and even if we empty it and there is nothing left, according to the Heisenberg uncertainty principle, that nothing has a weight,” Garau said per ArtNet.However, to the artist, the sculpture is far from nothing, reported The New York Post. The sculpture is literally nothing, said ArtNet. “You don’t see it but it exists it is made of air and spirit,” according to Garau via The New York Post, Is it really an invisible sculpture?Īrguably, yes. The artwork titled “ lo Sono” - “I Am” in Italian - is a 5-by-5 foot square free of obstructions, according to ArtNet.The sculpture is nothing more than empty space. Italian artist Salvatore Garau just sold his invisible sculpture for over $18,000, reports ArtNet.
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